ã¡ãã£ã¢èšäº
10ïœ20代ã®çŽåæ°ãã»ãŒãã¬ãèŠããè¡æçããŒã¿ã
ããºãææ°ããŒã¯ 18,889
twitterã³ã¡ã³ã 7,438ä»¶äž 101ïœ200件
ãã¡ã¯æã«NHKãèŠãŠããŸãã(ææ¥ã®èšäºãèªãã§)
ãããããã§ããããéãããæéãã¹ããã³ã³ãã³ããšå¥ªãåãããã§ããããïŒ
ã€ãŸãããããªããåœç¶ã®çµæã
æ代ã¯åžžã«å€åããã10幎åã¯TVç¡ã
ã®ç掻ãªã©èããããªãã£ããçŸä»£ã¯
YouTubeãSNSãªã©ã§æ å ±ååŸã容æ
ã«ã§ããã
ITã®äžçãåãã ãšç§ã¯æããæªæ¥ãš
éå»ãæ¯èŒããŠæ±çšçã«çããæè¡
ãåŠã¶ã2幎以å ã«ð
10-20代åæ°ãã»ãŒTVèŠã
ã®ç掻ãªã©èããããªãã£ããçŸä»£ã¯
YouTubeãSNSãªã©ã§æ å ±ååŸã容æ
ã«ã§ããã
ITã®äžçãåãã ãšç§ã¯æããæªæ¥ãš
éå»ãæ¯èŒããŠæ±çšçã«çããæè¡
ãåŠã¶ã2幎以å ã«ð
10-20代åæ°ãã»ãŒTVèŠã
åäŸã«ã¢ããŸã³ãã©ã€ã èŠãããŠãããèªåãå
šç¶TVèŠãªããªã£ãã£ãŠäººãšæè¿ã話ããäºããã
ãŸãå®é¡å¶ã®åç»é ä¿¡ãµãŒãã¹ã®æ¹ãé¢çœãã³ã³ãã³ãå€ããããããããªãã
ãŸãå®é¡å¶ã®åç»é ä¿¡ãµãŒãã¹ã®æ¹ãé¢çœãã³ã³ãã³ãå€ããããããããªãã
ç§ãèŠãŠããªããšããããããããã¬ãæã£ãŠãªã
ã¯ãããå
šäžä»£ã»ãŒèŠãªããã«ãªã£ãŠã»ããã§ããã
ããã ãã€ã³ã¿ãŒããããæ®åãããç¹ã«è¥è
ã¯ãã¬ããªããŠèŠãªãã§ãããã
ãè¡æçããŒã¿ã ããžã¿ã«
ãè¡æçããŒã¿ã ããžã¿ã«
ã4247人ã®æå¹åçãåŸããã£ãŠææ¥ãªã®ã«ã¡ãããšçµ±èšåã£ãŠããªãšæã£ãããNHKã®èª¿æ»ã ã£ã
NHKã¯ã€ã³ã¿ãŒããããããåä¿¡æåããããã ãããã©ãæ°æŸã®çµå¶ã¯ãã®å å³ããã ãããª
NHKã¯ã€ã³ã¿ãŒããããããåä¿¡æåããããã ãããã©ãæ°æŸã®çµå¶ã¯ãã®å å³ããã ãããª
åšéªå±ã®çªçµèŠãããã«å®å®¶ããTVæã£ãŠæ¥ããã©ããã¶ãè¿ç¿ãåæµ·éã«äœãŸãªããã°TV(å°å
ããŒã«ã«ãªçªçµã¡ã€ã³ã§)ãèŠãªããšæãã
ã
10代ã20代ã®åæ°ãã»ãŒãã¬ããèŠãªããNHKæŸéæåç 究æãçºè¡šãã調æ»ã§ããã¬ãé¢ãããå éããŠããå®æ ãæµ®ãã³äžãã£ããç 究å¡ã¯ãè¡æçãªããŒã¿ãè¥å¹Žå±€ã«ãšã£ãŠãã¬ãã¯æ¯æ¥èŠããæ¥åžžã¡ãã£ã¢ãã§ã¯ãªããªã£ãŠããŸã£ããã
10代ã20代ã®åæ°ãã»ãŒãã¬ããèŠãªããNHKæŸéæåç 究æãçºè¡šãã調æ»ã§ããã¬ãé¢ãããå éããŠããå®æ ãæµ®ãã³äžãã£ããç 究å¡ã¯ãè¡æçãªããŒã¿ãè¥å¹Žå±€ã«ãšã£ãŠãã¬ãã¯æ¯æ¥èŠããæ¥åžžã¡ãã£ã¢ãã§ã¯ãªããªã£ãŠããŸã£ããã
ãããããã ã40代ã®ç§ããã»ãŒèŠãªãããèŠããšããŠãæã®æ°åãã¥ãŒã¹ãããããªã
ãµããè¯ãçªçµããããã©éŠ¬é¹¿çªçµã°ããå¢ããŠãã®ã ã£ãŠå€§ããªèŠå ã§ã¯ãªãã®ããª:
ä»é ããè¡æçããŒã¿ããšèšã£ãŠãã®ã«è¡æãå¿è«ãæ°å€ããŒã¿ã§ç€ºãããšã¯éèŠã§ãããåœç¶ãšããçµæã
èŠãã«å€ããçªçµãçç¡ã«çããããåœç¶ã§ãããããã®ãããªç¶æ³äžã§ãNetflixãHuluã®ã³ããŒã·ã£ã«ããã³ãã³æµããŠãã®ã¯æ»çšœãšããèšãããããªãã
ãã¬ãã¯ã³ã³ãã³ããèŠèŽããã®ã«æ±ºãŸã£ãæå»ã«ãã¬ãã®åã«ããªããã°ãããªãäžäŸ¿ãã«èããªããã°ãããªãããããŸã§ããŠèŠãªããã°ãããªããšæããããçªçµãä»ã®ãã¬ãã«ã©ãã»ã©ããã®ã ããïŒ
è¡æçã§ããªãããªããã¬ãããªã¢ã«ã¿ã€ã ã§è¿œãæ代ã¯ãšã£ãã«éããŠãåã³ã³ãã³ãã¯ãããã§ãåŸè¿œãã§èŠ³ããã
æªã ã«èŠèŽçã«æã£ãŠãããã¬ãå±ã¯ãæ¥çãšããŠæ¹åæ§ãèŠçŽããªããšæéœåãç¶ããã ãã
æªã ã«èŠèŽçã«æã£ãŠãããã¬ãå±ã¯ãæ¥çãšããŠæ¹åæ§ãèŠçŽããªããšæéœåãç¶ããã ãã
æã¯ãªã¢ã«ã¿ã€ã ã§åžžææ åã芳ããã¡ãã£ã¢ãTVãããªãã£ãããã¿ããªèŠ³ãŠããä»ã¯è¥è
åãã§è±å¯ãªã³ã³ãã³ããä»ã«ãããã ãã幎å¯åããªTVã¯åœç¶èŠãªããããã¢ãã¡ãšããã¥ã¡ã³ã¿ãªãŒã ãã¿ã
芳ãŠãã®ã¯é²ç»ããŠæšãã®åºããšããã ãã
è¡æã§ããªãã
ããããããã©ããçªçµã¯ãããšæã£ãŠããã©ã調ã¹ãŠããåŸè¿œãã§ãŸãšããŠèŠã¡ããããâŠãCMèŠãããã¿ããªãã ã£ãŠããã£ãŠããã©ããŒã
ããããããã©ããçªçµã¯ãããšæã£ãŠããã©ã調ã¹ãŠããåŸè¿œãã§ãŸãšããŠèŠã¡ããããâŠãCMèŠãããã¿ããªãã ã£ãŠããã£ãŠããã©ããŒã
ãã¬ããæ°èããªã¯ã³ã³
èªåãåäŸã®é ã«ã¯å¹³æ¥å€æ¹ã¢ãã¡ããããããã£ãããäžã«ã¯ãŸããæ¥æ¬æ話ãäžçåäœåå Žã¿ããã«èŠªãåã«èŠããããã®ããã£ãããä»ã¯åäŸåãã¢ãã¡ããªããããããTVèŠèŽã®ç¿æ
£ããªãã ããã
ïŒ
ïŒ
NHKã20æ¥ã«çºè¡šãã調æ»ã
ã§ããNHKã倧äºãªã®ã£ãŠãã¶ã£ã¡ããèŠèŽçãã城åçã®ãããªæ°ãïŒ
NHKãããããšãè¥è ããã¬ããèŠãªãããšãããããè¥è ããã¬ããæããªãããšããããšã®æ¹ãåé¡ã«ãªãããð
ð
ã§ããNHKã倧äºãªã®ã£ãŠãã¶ã£ã¡ããèŠèŽçãã城åçã®ãããªæ°ãïŒ
NHKãããããšãè¥è ããã¬ããèŠãªãããšãããããè¥è ããã¬ããæããªãããšããããšã®æ¹ãåé¡ã«ãªãããð
ð
ããæªæ¥ãæ¥ãã®ãšã£ãã«ããã£ãŠããããæ°èãªããŠãã£ãšèŠãŠãªããããªïŒ
ãã£ããã ãã©ãã¬ãèŠãŠãªãããããããŸã«èŠããçªçµããã£ããé²ç»ããŠã¿ãŠãã
TVå±ã¯ãããªã®ç¹ã蟌ã¿æžã¿ã§æ€éæŠã«å
¥ã£ãŠãããšæã ãã®ããŒã¿ã«éšãã®ã¯ãŸã TVã«æåŸ
ããŠãå€é
ã¹ããã§èŠãããYoutubeãNetflixãAmazon primeã§æäžæ¯ããã¬ãå±ã®çªçµãªããŠèŠãŠããæã¯ãªãããªããã¥ãŒã¹ã ãæ·¡ã
ãšæµããã£ã³ãã«ãäžã€ããã°ååã
ããã5幎ã§ãã¬ã芳ãè¥è
ã20ãã€ã³ããäžèœãšãã話é¡æ²žéš°ãNHKæŸéæåç 究æ調æ»ã家ã«ããããšãå€ãã£ãã³ããçŠã§ã®èª¿æ»ãªã®ã§ãå®æ
ã¯ãã£ãšäžèœããŠãã®ãããããŸãããïŒ
ã©ãã®çªçµã䌌ããå¯ã£ããããããããããããããã¢ãã¢ãããµã¯ãµã¯ãã«ãªãããããŠåºæŒè
ã¯ãã€ãã®ã¡ã³ããŒãèŠèŽè
ãæžã£ãã®ã§ã¯ãªããäœä¿ãªçªçµãèŠã人ããæžã£ãã®ã§ã¯ã
ïŒãè¡æçããŒã¿ããããªãããã€ãŸããªããã
ãã©ãã¯TVerã§èŠããããªããé¢çœãã®ã£ãŠæã£ããããããªéãã¡ãã£ãŠããããªãð
ãã¬ããèŠãããšã«æéãå²ãããšããªããªã£ãã£ãŠæãã ãããªã
ããããããŒã«ãå€ãããããããŸã
ãã¬ããèŠãããšã«æéãå²ãããšããªããªã£ãã£ãŠæãã ãããªã
ããããããŒã«ãå€ãããããããŸã
è¥è
ã«ãšã£ãŠãã¬ãã¯æ¯æ¥èŠããã®ã§ã¯ãªããªã£ããæã¯å¿ãããå€ã¯ãããã
åé¡ã¯ç€ŸäŒãæ¿æ²»æèãžã®åœ±é¿ãäžæã«ãæ¯ãããªããããè¯ãã®ããæ¿æ²»çé¢å¿ãäœäžããã®ããå¥ã®ä»æ¹ã§ãæ¯ããããã®ãããããåé¡ã ã
åé¡ã¯ç€ŸäŒãæ¿æ²»æèãžã®åœ±é¿ãäžæã«ãæ¯ãããªããããè¯ãã®ããæ¿æ²»çé¢å¿ãäœäžããã®ããå¥ã®ä»æ¹ã§ãæ¯ããããã®ãããããåé¡ã ã
å
šäœã§ãäžèœããŠãããè¯ãçªçµãããããã©ãå€ãã¯èŠã䟡å€ããªãããåœç¶ã®çµæã ããã --
å
ã
ãæé«èŠèŽçã§ããã倧æµã¯20ïŒ
以äžãªã®ã§ãåæ°ãããã¯èŠãŠãªããŠãå
šç¶é©ããªãããã¡ã®è¥ãã®ãããã¬ãã¯èŠãŠãªããå
±æã§ããªãããã話é¡ã«ãåºãªãã
çç±ã¯ã²ãšã€ãã€ãŸããªãããã«ããã«ããªããªãããã ããŒãŒ
ãè¡æçããšããã®ã¯ãã¹ã¡ãã£ã¢åŽã®äž»èŠ³ã§ãããããããªããã ããããšè©äŸ¡ãã人ãå€ããšæãããããããã®æžå°çç±ãæéã®äœ¿ãæ¹ãå€ãã£ãããã«ããŠãŠããã¬ãããªã¯ã³ã³ãããšããæèãæããããªããªã
æŒãã¯ãé£ã¹ã«å
¥ãåºã§ãã¬ãã€ããŠããšãã¯ãèªç¶ãšåªå
床äžãã£ãŠãŸãããäŒã¿æéã«ãªãã§äžå¿«ãªæãããªãããããªããã ãã
ããã«è¿œãèšã¡ããããšããã¬ãèŠãŠãå±€ã§ãCMã¯ã¹ããããã¡ããããçã ãšã¶ããã³ã°ãçšäºæžãŸããªã®ã§ãCMã¯ã»ãŒèŠãããŠãªããæã®ãã¥ãŒã¹ã§CMã®è©±é¡å
¥ããããã絶æç>
ã€ãŸããªãããã§ãã
ä»äºã®æéãšèŠããçªçµã被ãã
æããèŠãŠãã奜ããªçªçµã¯æŸéçµäºããŠããã
youtubeãšãã§åš¯æ¥œæåã¯è³ããããã«ãªã£ãã
ãã¥ãŒã¹ã¯ãããã§ãèŠããã
âŠå€åçç±ã¯ãã®èŸºãããã®ã§ã¯ã
æããèŠãŠãã奜ããªçªçµã¯æŸéçµäºããŠããã
youtubeãšãã§åš¯æ¥œæåã¯è³ããããã«ãªã£ãã
ãã¥ãŒã¹ã¯ãããã§ãèŠããã
âŠå€åçç±ã¯ãã®èŸºãããã®ã§ã¯ã
è¡æçãªããŒã¿ã£ãŠ
TVãªããŠèŠããã€ãããŒã
TVerãamebaãèŠããŒã
ã€ãã§ã«TVã¶ã£å£ããŠã¢ã³ãããæšãŠã
䟡å€èŠ³ä»¥å
ã³ã³ãã³ã以äž
ããŸã ã«TVãããããšèªäœéŠãããç¶æ
TVãªããŠèŠããã€ãããŒã
TVerãamebaãèŠããŒã
ã€ãã§ã«TVã¶ã£å£ããŠã¢ã³ãããæšãŠã
䟡å€èŠ³ä»¥å
ã³ã³ãã³ã以äž
ããŸã ã«TVãããããšèªäœéŠãããç¶æ
TV倧奜ãïŒïŒïŒïŒ
åæãå
容ããªãã©ãããäžå¿«ã«ãªãçªçµãå€ãããããCMã ããã
ãã¬ããèŠãªã人ãå¢ããçç±ãšããŠãå€ã®ã€ã³ã¿ãŒããããšãæã®èº«æ¯åºŠäºé
ã®å¢å ã£ãŠãããã©ãæã®èº«æ¯åºŠããããšã£ãŠäœããå¢ãããã ããã
倧åŠçã«ã¯NHKåä¿¡æãå
é€ãšãããªããšãåŠçã¯ä»åŸãŸããŸããã¬ããè²·ããªããªããããªãåä¿¡æãçµæ§ããã¯ã«ãªã£ãŠããå°è±¡ïŒäžäººæ®ããã®åŠçã¯å®å®¶ãšåäžçèšã§å®å®¶ãåä¿¡å¥çŽããŠããã°åé¡ã«ãªãã¯ãã ãã©ïŒã
ïŒ
ïŒ
ãããè¡æãšæããããããã¬ãã"è¥è
ãŠã±"ããæ¥ã¯é ãã§ããããã
次ã¯YouTubeåºåããªïŒ
ç§ã¯ãã¬ãäžå¿ãªã®ã§èªåã軞ã«çœ®ããšå®æã沞ããªãããã©ãåšãã¯ãããšãã¬ãèŠãŠãªãå±€ãå€ãã
ããããæ°ã«ãªãã®ã10代ã®ååãå¹³æ¥15åããã¬ããèŠãŠãªãããšã
ã飯ã®ãšãã«ãã¬ãã€ããªãã®ããªïŒãŸã 家ææã£ãŠã飯ãé£ã¹ã幎代ã ãšæããã ãã©âŠâŠ
ããããæ°ã«ãªãã®ã10代ã®ååãå¹³æ¥15åããã¬ããèŠãŠãªãããšã
ã飯ã®ãšãã«ãã¬ãã€ããªãã®ããªïŒãŸã 家ææã£ãŠã飯ãé£ã¹ã幎代ã ãšæããã ãã©âŠâŠ
è¡æçãšæãããã®ã¡ãã£ã¢ã«
ç§ã¯è¡æçã§ãã
â
ç§ã¯è¡æçã§ãã
â
ãã¡ãã®èšäºã§ã¯ãã¹ã¡ãã£ã¢äžä¿¡ã«é¢ããŠè§ŠããŠã¯ããªããã©ãæ¬æ¥ã§ããã°ãã¹ã¡ãã£ã¢ã«ããåºæ¥ãªãããšãããã¯ããªãã ããã
ãè¡æçããŒã¿ãã£ãŠ
ãã«ããããã®âïžð
èŒãã奎ã®é ã®äžèº«ãè¡æçã ãâ
ãã«ããããã®âïžð
èŒãã奎ã®é ã®äžèº«ãè¡æçã ãâ
ãè¥è
ã«ã¯ãªãŒãããŠãã"ã¯ã"ããšããåæãã厩ããŠããã
ããããé¢çœããªããèå³ã®ãªããã®ãç¡çããæšããŠããã ãã®ãã¬ããææ³å°œããããŠããã«ãããªãã
æ å ±ãé ããSNSã®åŸè¿œãã
ããããé¢çœããªããèå³ã®ãªããã®ãç¡çããæšããŠããã ãã®ãã¬ããææ³å°œããããŠããã«ãããªãã
æ å ±ãé ããSNSã®åŸè¿œãã
åãããŒã¿ã
ãå¹³æ¥äžæ¥15åãã¬ãèŠãŸãããïŒã
ãšããã¢ã³ã±ãŒãã
15-20æ³ã¯54ïŒ
60-70代ã¯94%以äžãèŠãŠããã
ãã£ããå·®ãäžçãéã£ãŠèŠããŠãããšæãã
ãå¹³æ¥äžæ¥15åãã¬ãèŠãŸãããïŒã
ãšããã¢ã³ã±ãŒãã
15-20æ³ã¯54ïŒ
60-70代ã¯94%以äžãèŠãŠããã
ãã£ããå·®ãäžçãéã£ãŠèŠããŠãããšæãã
ããå°ãã¡ãããšå®çŸ©ããã»ãããããšæããããã
ãã¬ãã£ãŠäœãæããŠãã®ãïŒã£ãŠãšããããã
ããã§ãèŠãªããšèšãããŒã¿ãäœãããããã®ãã£ãŠããšããã
ãã¬ãã£ãŠäœãæããŠãã®ãïŒã£ãŠãšããããã
ããã§ãèŠãªããšèšãããŒã¿ãäœãããããã®ãã£ãŠããšããã
ãããã家ã«ãã¬ãã眮ããŠããªã家åºããããåæ¥å®£äŒéå€ãæ¿åºå¿åºŠå ±éãèžèœçã®ãŽã·ãããèªäœèªæŒæŸéã«ããæè²äžã®æªåœ±é¿ã¯å°ãªããªããèŠãã¹ããã®ã芪ãéžã°ãªããšãéãå€ããã£ããã«ãªããããªãã
è¥è
ãããªããã©ããã³ãé¢çœããªãããã©ãšãã£ãOOã©ã³ãã³ã°ãã°ã«ã¡çªçµãã¯ã€ãºãæ
çªçµããã©ããã
ãŒãããã¢ãã¡ããæ°ã«å
¥ãã®çªçµãããã€ãé²ç»ããŠããããã§ããã¬ãã¯å
šç¶èŠãªãã§ããããã ããããã°ã¿ã€ãã«ã®æ ç»ãšãããªã¢ã¿ã€ã§èŠ³ãã®ã ãã¯æ¥œããã§ã
ææ¥æ°èã¯ãããªäºã«é©ããŠããæãããã®ãïŒ40代以äžã§æ°èãèªãã§ããäžåž¯ã¯ç¡ããã
ã€ãŸããªããããã³ã³ãã©ã€ã¢ã³ã¹ã ãšãã¯ã¬ãŒã ããŒãªããŠèšã£ãŠãããäœãã€ãããªããã
ãç¬ããã³ã¬éå ŽèŠãŠã¿ã(ç¬)
ãç¬ããã³ã¬éå ŽèŠãŠã¿ã(ç¬)
èªåã®å Žåã¯åšå®
å€åã«ãªã£ãŠæ¯æ¥ãæŒããæ
ããèŠãããã«ãªã£ãã®ãšãé倩ãè¡ããã®ç¹°ãè¿ãèŠèŽãéãªã£ãŠäžçã®ãã¡ã§ä»ãäžçªãã¬ãèŠãŠãããw>
è¡æçã§ãäœã§ããªãããïŒæš©åïŒã«åªã売ã£ãååå ±éçªçµãïŒäœã®èžããªãã¿ã¬ã³ãã®éŠ¬é¹¿è©±ã ãã®ãç¬ãçªçµã«ããããããŠTVãèŠãªãè³¢ãè¥è
ãå¢ããŠãããšäºãããšã ããæ
¶è³ãã¹ãã ã
ååå ±éã°ããæŸéããŠããŠã¯ã
ããã ãã§ã¯ãªããŠãæ åã³ã³ãã³ãã¯ä»ã«ããããããããŸãã
ããã ãã§ã¯ãªããŠãæ åã³ã³ãã³ãã¯ä»ã«ããããããããŸãã
ãã¬ãã€ãŸããªãããããããããã«é£ãããŠããã§ãããã
代ããã«æ¬ãšãèªãŸãªããã ãããªã
#
代ããã«æ¬ãšãèªãŸãªããã ãããªã
#
ä»ã©ããã¬ããªããŠèŠãªãã§ãããã
ãŸãããããããªããããä»ã¯ãããã§è²ã
èŠããã
èªåãäžäººæ®ããã®æã¯ãã¬ããªãã£ããèŠãããªãNHKã«æ¯æéåãããããããªãåç»é ä¿¡ãµãŒãã¹å¥çŽããŠèŠãã»ããæçã ã£ãããã
èªåãäžäººæ®ããã®æã¯ãã¬ããªãã£ããèŠãããªãNHKã«æ¯æéåãããããããªãåç»é ä¿¡ãµãŒãã¹å¥çŽããŠèŠãã»ããæçã ã£ãããã
ãããè¡æçã£ãŠèšã£ã¡ããã®ã©ãã ãäžã®äžã«ç®ãåããŠãªãã®
ã10代ã¯èŠªã®ç£ç£äžã«ããã
ä»ã®è¥ãåã¯ãã¬ããèŠãªã人ãå€ãâŠ
åå ã®äžã€ãšããŠå·šäººæŠã®å°äžæ³¢äžç¶ãããªããªã£ãããšãããâŒïž
æ¯æ¥ä»äºãçµããŠåž°ã£ãŠããç¶èŠªãæ°èã®ãã¬ãæ¬ãèŠãŠãä»æ¥ã®å·šäººæŠã¯âãã£ã³ãã«ãããšç¢ºèªããã
å€é£ãé£ã¹ãªããåäŸãšå·šäººæŠãèŠãã®ãæ¥æ¬ã®æåâŒïž
åå ã®äžã€ãšããŠå·šäººæŠã®å°äžæ³¢äžç¶ãããªããªã£ãããšãããâŒïž
æ¯æ¥ä»äºãçµããŠåž°ã£ãŠããç¶èŠªãæ°èã®ãã¬ãæ¬ãèŠãŠãä»æ¥ã®å·šäººæŠã¯âãã£ã³ãã«ãããšç¢ºèªããã
å€é£ãé£ã¹ãªããåäŸãšå·šäººæŠãèŠãã®ãæ¥æ¬ã®æåâŒïž
ãã¬ãã®å¿é
ãããŠãããèªåã®å¿é
ããŸããã
æ°èãªããŠãã£ãšã¿ãŠããã§ããïŒ
æ°èãªããŠãã£ãšã¿ãŠããã§ããïŒ
ããããã®ã¯èšãæ¹ã§æå³åããå€ããããããæè¿TVãèŠãŠãŸãã?ããšãæè¿æ åäœåãèŠãŠãŸãã?ãã§ã¯å
šç¶éãããã§ããªã¢ã«ã¿ã€ã ã§èŠãå¿
èŠæ§ãæããªããªã£ããã©é
ä¿¡ã§ã¯ã¬ã³ã¬ã³èŠãŠãããããããªãããCMæ¥è
ã«ãšã£ãŠã¯TVã§èŠããã©ãããéèŠãªãã§ããããã©ã
ãã¬ãããªã¢ã«ã¿ã€ã ã§ããªããšãªããèŠããããªããªã£ãŠãã ãã§ãé²ç»ãããTVerãšãVODã§åŸããèŠããã¯ããŠã人ãå«ãŸããŠãªããã ãããªããã¬ã"çªçµ"ããã¯é¢ããŠãªãã
#
æ°èã®æ¹ããã£ãšè¡æçãªçµæã«ãªãããã ã
æ°èã®æ¹ããã£ãšè¡æçãªçµæã«ãªãããã ã
éçäžç¶ã¯èŠããïŒãã£ãµã³ãã¬ããªãéç以å€ã§ã¯å¯äžãæ£çŸ©ã®ãã«ã¿ã¯èŠãã
ã§ããããããããããªãã£ããèŠãã²ããŠãåœããåãã§ã
ã§ããããããããããªãã£ããèŠãã²ããŠãåœããåãã§ã
ã¯ã€ã§ããã»ãšãã©èŠãªãããäžæè°ããéåæãå
šããªããè¥å¹Žå±€ãªããªãããã
ãè¡æçããŒã¿ã ããžã¿ã«
è¡æçãä»ããäœãèšã£ãŠããã ã£ãŠæã¯ãã 俺å人ã¯TVã¯æ ããŠããã¹ããŒããã©ã³ã«ã€ã€ãã©ã³ä»ããŠYouTubeãã©ã€ã ãããªïœ€Spotifyã®ããããèŠèŽããŠããŠTVã®ç»é¢ã«èå³ãåãã°ãã®ãããããäžæåæ¢ããŠèŠãæãã ãããã¯ããTVèŠèŽã§ã¯ãªãããªïœ¡
åäŸã¯èŠãŠããããããªããã©
身ã®åã20代ã¯äžç¬ãèŠãŠãªã
æè¿ã¯åºå ±ã®ã¡ã³ããäžé«å¹Žã§åºããŠãæã¯ç¢ºå®ã«äœè¿·ããŠã
â
身ã®åã20代ã¯äžç¬ãèŠãŠãªã
æè¿ã¯åºå ±ã®ã¡ã³ããäžé«å¹Žã§åºããŠãæã¯ç¢ºå®ã«äœè¿·ããŠã
â
調æ»æ¥(2020幎10æã®å¹³æ¥)ã«15å以äžãã¬ããèŠã人:
10-15æ³56%(2015幎ã¯78%)
16-19æ³47%(å71%)
20代51%(å69%)
30代63%(å75%)
40代68%(å81%)
50代83%(å90%)
60代94%(å94%)
70æ³ä»¥äž95%(å94%)
10-15æ³56%(2015幎ã¯78%)
16-19æ³47%(å71%)
20代51%(å69%)
30代63%(å75%)
40代68%(å81%)
50代83%(å90%)
60代94%(å94%)
70æ³ä»¥äž95%(å94%)
ãã¬ããèŠãå±€ã«ãäºæ¥µåãé²è¡ããŠãããšæãã
è¯ãæªãã®å€æã¯ç¡ãã§ããç¬ãããã©ãšãã£ãŒããã©ãç³»ãèŠã人ãšãEãã¬ãBSã§æé€ç³»ãèŠã人ã
èŠãŠããçªçµãã¹ããªããããŠããšæãããã¬ãã®æå³ä»ããç°ãªãã
è¯ãæªãã®å€æã¯ç¡ãã§ããç¬ãããã©ãšãã£ãŒããã©ãç³»ãèŠã人ãšãEãã¬ãBSã§æé€ç³»ãèŠã人ã
èŠãŠããçªçµãã¹ããªããããŠããšæãããã¬ãã®æå³ä»ããç°ãªãã
ïŒè¡æçã§ããªãã§ããªãã®ã ãâŠãé«éœ¢è
ãã»ãŒãã¬ã芳ãªãã£ãŠãããªãé©ããã©ã
ãããè¥è
åãååããµãŒãã¹ã®åºåå¹æã¯ããæåŸ
ã§ããªããªã£ãŠãã£ãŠè©±ã§ãã¹ãã³ãµãŒé¢ããå éããã£ãŠè©±ãªãã ããªã
ããæ¶æããæ°èã¡ãã£ã¢ã¯ïŒïŒ
以äžãïŒ
éã«ãŸã ãããªã«èŠãŠãã人ãããè¡æ
ç§ã¯ä»è·è·å¡ãªã®ã§ãããæ¥æ¬æŸéãç«ã¡äžãããšããå
¥å±
è
ã®ãçºããã«äžèšã®ãã¥ãŒã¹ã話ããããæè¿ã®TVã¯äžããªéããããšäžåäž¡æã§ããð
å
šãèŠãªãã§ãïŒ
ãããããåçŽã«ããããããªããããããªãïŒ
â
ãè¥å¹Žå±€ã®ãã¬ãèŠèŽæžå°ã®èæ¯èŠå ãšããŠãäž»ã«å€é垯ã¯ã€ã³ã¿ãŒãããã®å©çšã®æŽ»çºåãæã®æé垯ã¯ç·å¥³ãåããå粧ã身æ¯åºŠãªã©ã®èº«ã®åãã®çšäºãå¢ããŠããããšãæããŠãããã
â
ãè¥å¹Žå±€ã®ãã¬ãèŠèŽæžå°ã®èæ¯èŠå ãšããŠãäž»ã«å€é垯ã¯ã€ã³ã¿ãŒãããã®å©çšã®æŽ»çºåãæã®æé垯ã¯ç·å¥³ãåããå粧ã身æ¯åºŠãªã©ã®èº«ã®åãã®çšäºãå¢ããŠããããšãæããŠãããã
俺ãæè¿ãå
šã芳ãªããAmazon prime Videoãyoutubeã°ã£ã芳ãŠããªããã¥ãŒã¹ãåã£ã銬鹿銬鹿ããå
容ã°ããã ãããªã
ãŸãããã ããªâŠ
å¯äžèŠããã¬ãã¯ãµãã«ãŒã®ä»£è¡šæŠãããã
åãã®äžä»£ãåŠæ ¡ã§æšæ©ã®ãã¬ãã®ææ³ã話ããŠãã®ããä»ã¯YouTubeãšããªãã ãããã
å€ãªå·ã蟌ã¿ãå ¥ããªãç¹ã§ã¯è¯ãããšãªã®ããªâŠ
å¯äžèŠããã¬ãã¯ãµãã«ãŒã®ä»£è¡šæŠãããã
åãã®äžä»£ãåŠæ ¡ã§æšæ©ã®ãã¬ãã®ææ³ã話ããŠãã®ããä»ã¯YouTubeãšããªãã ãããã
å€ãªå·ã蟌ã¿ãå ¥ããªãç¹ã§ã¯è¯ãããšãªã®ããªâŠ
確ãã«æã家ã¯ãã¬ããç¡ãã
æ åã¯åã iPhoneãiPadãããœã³ã³ã§ããããªçãèŠèŽããŠããã
ãã¬ãã¯æåã®éºç©ïŒ
æ åã¯åã iPhoneãiPadãããœã³ã³ã§ããããªçãèŠèŽããŠããã
ãã¬ãã¯æåã®éºç©ïŒ
ãŸãããã¯ããã§ãããã
ãã¬ãã¯ã€ãŸããªããïŒç¹ã«ãã¥ãŒã¹ãã¯ã€ãã·ã§ãŒïŒãåãå šç¶èŠãŠãªããªã
è¥ã人ã®æèŠã¯ããæå³æ£åžžã ãšæããŸãã
ãã¬ãã¯ã€ãŸããªããïŒç¹ã«ãã¥ãŒã¹ãã¯ã€ãã·ã§ãŒïŒãåãå šç¶èŠãŠãªããªã
è¥ã人ã®æèŠã¯ããæå³æ£åžžã ãšæããŸãã
äœãè¡æã®ããŒã¿ãªã®ãïŒå
šãåãããªããåœããåã®äºå®ã§ãããŒ
ãã¬ãæŸéãåæã«åç»é
ä¿¡ããªããããããªãã®ïŒ
æéãå Žæãææããããã©ãããŠãèŠããçªçµãªãã¹ããã§èŠéãé
ä¿¡èŠãããããªãïŒ
æ¯æ¥èŠãæ¥åžžã¡ãã£ã¢ãã¹ããã«ãªã£ãã ãã§ããïŒ
ãã ããã€ãã¿ãŒã§ãã¬ã³ãäžäœã«ãªãã®ã倧äœãã¬ããã¿ã ã£ãããããšããã®ãããã®ã§ããŸã ãŸã æšãŠããã®ãããªããã ãã©ãåœã®çªçµãäœãåŽãå£åãããã€ãã¿ãŒã«äŸåããŠãããšããçŸç¶ãããã
ãã ããã€ãã¿ãŒã§ãã¬ã³ãäžäœã«ãªãã®ã倧äœãã¬ããã¿ã ã£ãããããšããã®ãããã®ã§ããŸã ãŸã æšãŠããã®ãããªããã ãã©ãåœã®çªçµãäœãåŽãå£åãããã€ãã¿ãŒã«äŸåããŠãããšããçŸç¶ãããã
ãã¬ãã®åºååå
¥ã¯æ¿æžããæéçããªãåå±ã¯äžå
æ¿æ²»å®¶ã«åªã³ãŠå°éããããæ¹å€ãã§ããªãç¶æ³ã«ãæ¿æš©ã貧å°å¯Ÿçã«çå£ã«åãçµãŸãªãã®ãããããã
æ°å¹ŽåŸã«ã¯å®å
šãªã70代ã®ã¡ãã£ã¢ã«ãªããããã50代ãå éçã«é¢ããŠããããšã
# Yahooãã¥ãŒã¹
ããã§ãããã¬ãã£ãŠäœã ããïŒ å°äžããžã¿ã«æŸéã ãïŒ BSçããããæŸéãå«ãŸãªãã£ãããã¬ãé¢ãã¯é²ãã ããã
ããã§ãããã¬ãã£ãŠäœã ããïŒ å°äžããžã¿ã«æŸéã ãïŒ BSçããããæŸéãå«ãŸãªãã£ãããã¬ãé¢ãã¯é²ãã ããã
æè¿ãå°äžæ³¢ã¯å
šç¶èŠãªããªã£ããã€ãŸããªããã®ã
ãã€ã®æ代ã10代åŸåã20代ã£ãŠç©æ¥µçã«ç€ŸäŒåå ãããããã¬ããªããèŠãªããããã©ããªãããã人çããã£ãšããããšãéã«40è¶
ããŠäººéãšç©æ¥µçã«é¢ãã£ãŠã奎ããŸããããã人çããã©ãª
ç§ã¯åã©ããšãã£ããã«Eãã¬ã°ããèŠãŠãŸããEãã¬ãã³ã¶ã€ïŒ