ã¡ãã£ã¢èšäº
éŠå·ç
§ä¹âçµå±ãåããªãâã«æ¹å€çžæ¬¡ããå¿åºŠããããããªãã§èš±ãããŠãã®ïŒã
ããºãææ°ããŒã¯ 156
twitterã³ã¡ã³ã 67ä»¶äž 1ïœ67件
ãã¬ãæ¥çå
šäœãããšã¿ã€ãºã 㪠ïŒïŒ
ãã©ãžã£ãŒå
å·ç
§ä¹ãšæž¡éšå»ºãšããã®éãã¯äœã ïŒå¯§ãåè
ã®æ¹ãæ°æã¡æªãã£ãŠã®ã«ã
ã»ã»ã»ãéã§ã®è§£æ±ºã ãããåäžååäœã§ãä»èïŒ
éŠå·ç
§ä¹ äœçœªãããã§ãããã ããããããšã¿ã¯ããCMçã§äœ¿ã£ãŠãäŒæ¥ããå¥çŽè§£é€ããããèªèº«ã§æŽ»åèªç²ç³ãåºãªãéãããããåºãŠããã ãããä»åŸéãçŽã£ãŠãããããã£ã©ã§ãããããããã¢ãªããã ãã©ã
æ®éãªãä»äºã1幎éèªç²ãäºåæããããã ã¯çžæã®æ¹ãPTSDçŸæ£ã§ããããšã¯å·å®³çœªã«ãªãäºãåãããªããªãèžèœçããåŒéããã
åœäººå士ã瀺è«ã«ãªã£ãŠããéå»ã®æ¡ä»¶ã«ããªãèµ€ã®ä»äººããèš±ãèš±ããªãããšã決ããã®ïŒ
ãã£ã¡ã®æ¹ããã¢ãããã§ããã
ãã£ã¡ã®æ¹ããã¢ãããã§ããã
å
¬åºè¯ä¿ã«åããã®ã«ããªãã³ããŒã·ã£ã«ãçªçµã«ã§ãŠãã®ãïŒçžåœãªæš©åãæã£ãŠããã®ãªãä»æ¹ãªããã
å
šç¶è¯ããšæããã©ãæã£ãŠã奎ãæ人ãããéŠå·ç
§ä¹ã«ã¯ãããããäž»ã«CMãªã©ã§é 匵ã£ãŠãããããã
æ§ç¯çœªè
âŒïžéŠå·ç
§ä¹ãæè·ãã
å·Šç¿Œã¡ãã£ã¢TBSã¯ããŸãã«ã¡ãã£ã¢ãšããŠã®äœããªããŠããªãâŒïž
ä»åŸäºåºŠãšTBSãèŠèŽããªãâŒïž
ãã®å€æ ééããæã®æ å ±çªçµã®
MCâŒïžTBSæ¶ããâŒïž
å·Šç¿Œã¡ãã£ã¢TBSã¯ããŸãã«ã¡ãã£ã¢ãšããŠã®äœããªããŠããªãâŒïž
ä»åŸäºåºŠãšTBSãèŠèŽããªãâŒïž
ãã®å€æ ééããæã®æ å ±çªçµã®
MCâŒïžTBSæ¶ããâŒïž
ããã¯ãç·æ§ç®ç·ãšå¥³æ§ç®ç·ãšãã©ãã§èµ·ããåé¡ãé¢ä¿ããŠãããã ãšæãã
ã³ããçŠã®çµæžã¿ãããªæ±ºç
声ã®ãã«ãæ°äººãéšãã§ãã ãããšã
äžã®äžãèªåã®æãéãã«ãªããªã鬱æ€ãã¶ã€ããŠãã ãã ãšæãã
äžã®äžãèªåã®æãéãã«ãªããªã鬱æ€ãã¶ã€ããŠãã ãã ãšæãã
éŠå·ç
§ä¹ã®âãåããªãâã«äžéããã®ã¬ ãå¿åºŠããããããªãã§èš±ãããŠãã®ïŒããäžå«ããæªè³ªã
ç§å倧奜ããªäººãã¡ããã
ç§å倧奜ããªäººãã¡ããã
äœã ããã èšã£ãŠããæèäŒåœ¹è
ãšèªæ°å
ã®æªè¡ã¯ãã¹ãŠèš±ãæããªæ¥æ¬åœæ°
ãã軜ãã¹ãã£ã³ãã«ã§åŸ¹åºçã«å©ãããèžèœäººããããããªã
èžèœçãã¹ãŽãã®äžå¯è§£ãã»åæ¯ãã»æ®å¿ãã»æ°æã¡æªãã ãªïœ
èžèœçãã¹ãŽãã®äžå¯è§£ãã»åæ¯ãã»æ®å¿ãã»æ°æã¡æªãã ãªïœ
ãªãã§èš±ããããã£ãŠãã£ããããã¹ãã¹ããã¯æ
£ããªãããããªãã£ãŠããšãããªãããªã
å²ãšã¿ããªãã£ãŠããããã
ãã£ãšé ·ãã®ãããããã
å ¶ãäœã§ç®ãããç«ãŠããªãããšã¯æã£ããããã
å²ãšã¿ããªãã£ãŠããããã
ãã£ãšé ·ãã®ãããããã
å ¶ãäœã§ç®ãããç«ãŠããªãããšã¯æã£ããããã
ã«ãããªå
çã¯ä¿å¥äœè²ãåŸæã§ãïŒïŒ
âŠâŠãã®ãåºãæ®æ®µãã©ããããæ¥åŸ
ããããŠããã®ãå
¬è¡šããªãã®ã¯ãã§ã¢ã§ãªãã
è¡æ€ãåãä»ããŠããã©ãŒã¡ã³å±ã«ãã£ãŠãåºãããã©ãŒã¡ã³ã«è¡æ€ãããŠé£ã¹ãã蚎ãããããšãããïŒ
ããããããšãªã®ã§ã¯ãªãããšïŒ
è¡æ€ãåãä»ããŠããã©ãŒã¡ã³å±ã«ãã£ãŠãåºãããã©ãŒã¡ã³ã«è¡æ€ãããŠé£ã¹ãã蚎ãããããšãããïŒ
ããããããšãªã®ã§ã¯ãªãããšïŒ
被害è
ã«åäžåº§ã§ãããã®ãïŒ
ãåããªãã¯ãããããããšããæèŠãããããçã ãã³ã»ã³ã¹ã
é¢ä¿è ã蚱容ããŠããªãä»æ¹ãªãã
ç Žå»æ¥è¡çºã§ããããšã¯äºå®ã ããä»äººããšãããèšãåé¡ã§ã¯ç¡ããããð
é¢ä¿è ã蚱容ããŠããªãä»æ¹ãªãã
ç Žå»æ¥è¡çºã§ããããšã¯äºå®ã ããä»äººããšãããèšãåé¡ã§ã¯ç¡ããããð
ã»ã¯ãã©ããæ¹ã¯çžæãéžã¶
ã»ã¯ãã©å ±éããæ¹ãçžæãéžã¶
âŠ
ã»ã¯ãã©å ±éããæ¹ãçžæãéžã¶
âŠ
å¿åºŠãããã£ãŠããå°é«ã
âŠ
âŠ
ãTBSãè²ãŠãéŠå·ç
§ä¹ã®äžç¥¥äºåé¡ã
è¬çœªã®ã¿ã§ã綟éåãšåããèªåãã¡ã®äžæ¹çãªéœåã ãã§éãåããå³ãTBSãªã©ã®é»éèžèœæ
éŠå·ã¯å ±éãæ±ãçªçµã®ã¡ã€ã³MCãªã®ã§å®å šã¢ãŠãã§ãã
ãæã®ã»ã¯ãã©åžäŒè ã¯ã¿ã®ããããã€ã»ã³ããã®äŒçµ±TBSã
è¬çœªã®ã¿ã§ã綟éåãšåããèªåãã¡ã®äžæ¹çãªéœåã ãã§éãåããå³ãTBSãªã©ã®é»éèžèœæ
éŠå·ã¯å ±éãæ±ãçªçµã®ã¡ã€ã³MCãªã®ã§å®å šã¢ãŠãã§ãã
ãæã®ã»ã¯ãã©åžäŒè ã¯ã¿ã®ããããã€ã»ã³ããã®äŒçµ±TBSã
ãªãã§é®æãããªãã®ïŒ
çµå±ããéãšæš©åã ãšãæ¥æ¬äžãæ¿æããªããè«Šããã
éŠå·ç
§ä¹ã¯ããšã¿ã®CMäŒç»ããšã¿ã€ã ãºã®ç·šéé·ããã¬ãå±ã¯å€§ã¹ãã³ãµãŒã§ããããšã¿çµ¡ã¿ã®ã¹ãã£ã³ãã«ã¯å©ããªããæããã£ããçµ±äžæäŒãèªæ°å
ããã¬ãCMãã¬ã³ã¬ã³æµãã°å¿åºŠãããã®ã§ã¯ãªãã ãããïŒå£ºðºã®ã³ããŒã·ã£ã«ãšããšã¢ããã
æ³çã«ã¯ãã§ã«æ±ºçãæããã ãããã§ã¯ãããããã®ã«æå¥èšã人ã£ãŠç§åå¶åºŠã®æ¯æè
ãªã®ãïŒæ°äž»äž»çŸ©ã®æµã£ãŠããšïŒ
ããããå解åæããŠèšŽèšåãäžããŠããäºæ¡ãã»ãããè¿ããŠéšãäºèªäœçåããŸããŠæ°Žå売ã®æé«å³°é座ã§åºå
ã®äºãäžéã«é²åããã£ãŠéã«é座ãã客足ãé éãäºã«ãªããšæããã§ããã©ãã
TOYOTAã¹ãã³ãµãŒã«åæ²¢çŽæš¹ã圱é¿å€§ããããããïŒ
ããã¯ãå®å
šã«ã¬ã€ãã ãããªãããããã¬ã€ãäžã«äžç¶ãŸã§ããŠããã ãããæäœã®é¬Œçã ããäœã察å¿ããªããšããã®åŸçãç®èŠããã
æèäŒã ã©ã®äººã ããèžã®è¥ããã£ãŠäºãªããããªãã®ïŒããåããããã©ïœ
èžèœäººã ãããšæé£ããã®ãæ°æã¡æªããã
ãäžç¥¥äºã ããšãªããšããæ»ã¬ã瀟äŒçã«æ¹æ®ºãããŸã§è¢å©ãã«ããŠèå± ãããã®ãæ°æã¡æªãã
æ³åŸã«åã£ãŠçä»ããã°ããããã
ãäžç¥¥äºã ããšãªããšããæ»ã¬ã瀟äŒçã«æ¹æ®ºãããŸã§è¢å©ãã«ããŠèå± ãããã®ãæ°æã¡æªãã
æ³åŸã«åã£ãŠçä»ããã°ããããã
ãTHE TIMEã(TBS)
ãå æ¬æšã¯ã©ã¹ã(ãã¬æ)
ãéŠå·ç §ä¹ã®æè«ããããïŒã(NHK Eãã¬)
ã«åºæŒäžã®éŠå·ããããä»åŸã®åºæŒã«äžæ¢ãå€æŽãšãããããªçºè¡šã¯ãããŠããªã
â¡ïžäžç¥¥äºèµ·ãããŠããéæ¿ãã人ããšãéæ¿ããªã人ãããã
æŸéå±ã¯äººãå·®å¥ããð³
ãå æ¬æšã¯ã©ã¹ã(ãã¬æ)
ãéŠå·ç §ä¹ã®æè«ããããïŒã(NHK Eãã¬)
ã«åºæŒäžã®éŠå·ããããä»åŸã®åºæŒã«äžæ¢ãå€æŽãšãããããªçºè¡šã¯ãããŠããªã
â¡ïžäžç¥¥äºèµ·ãããŠããéæ¿ãã人ããšãéæ¿ããªã人ãããã
æŸéå±ã¯äººãå·®å¥ããð³
å売女ã®å·ã€ããã¢ããŒã«ãªããã«ä»ãåãããããããã ãw
èžèœçã®å€§ç©ã«ãªã£ãŠããŸãã°
ã»ã¯ãã©ãæ§å 害ãå®è³ªèš±ããã¡ãã
çµå±ãããªãã ãð¢
ã»ã¯ãã©ãæ§å 害ãå®è³ªèš±ããã¡ãã
çµå±ãããªãã ãð¢
äžå«ãªãããããã£ãœã©é
·ãããã£ãŠãäºæ§ç¯çœªè¡çºã ãããªå¿åºŠãã¢ããã¢ãð€¢ããšã¿ðã®è±ç°ç€Ÿé·ãšãð€®
ããã ããã ãïŒ
åœäŒè°å¡ã®10代ãã掻ãèš±ãããŠããããããªã¹ããŒãªãã¹ãã¹ã§æèäŒçãšå€§ç©ä¿³åªããããåãã¯ã§ããªãããªã
è±ç°ç€Ÿé·ã¯èš±ããªãã ãããª
瀺è«ãæç«ããŠãããããããïŒ
ããã«ããŠãéŠå·ç §ä¹ãã©ããªè¡šæ ããŠããã®ããæ°ã«ãªã£ãŠæ°ã«ãªã£ãŠãããããªãã
ããã«ããŠãéŠå·ç §ä¹ãã©ããªè¡šæ ããŠããã®ããæ°ã«ãªã£ãŠæ°ã«ãªã£ãŠãããããªãã
1åç·åœæ°ãè£å€å®ã¿ãããªãã®é¢šæœ®ãã©ãã«ããªããªãããããïŒ
ãããããããªãããã£ãŠã¿ãªãã£ãŠãïŒ
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
ä»æããç匟ãäžçºã§ãç«è
¹ã®ãã¹ãŽããã«ããã£ãŠå·æãªçµ¡ã¿æ¹ããã¢ããããåã // âŠ
ãããããæ±è°·ã®å²žç°éŠçžã«å¯ŸããããåŸãªãæŽèšèšäºã«ããïŒçžææ¹ãèš±ããããªãããã§çµããã§ããã
ããã€ãäžçŽãšããããšã
æž¡éšããæªè³ªã ãšæããã ããª
æž¡éšããæªè³ªã ãšæããã ããª
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
ãïŒãåããªãã®ïŒãããªçµæåºãïŒãã£ãªãŒæ°æœ®ã3幎åã®è©±ãåŒã£åŒµãåºããŠçªã£ã€ããã£ãŠäºã§ããïŒ
å€åâŠæ¢ã«è©±ãã€ããŠãã®ã«âŠ
ãã£ãŠãäºã¯âŠä»è©±é¡ã®ïŒæ±è°·ãšäžç·ã ãâŠ
å€åâŠæ¢ã«è©±ãã€ããŠãã®ã«âŠ
ãã£ãŠãäºã¯âŠä»è©±é¡ã®ïŒæ±è°·ãšäžç·ã ãâŠ
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã ãã§ãããããŒããŒèšãããããªåæã§æ§å 害ã®çšåºŠã¯ãŸã äœãã2019幎ã®ããšããªã2022幎ã«åºãŠãããã ãããâŠ3幎è¶ãã«ãã¹ãŽãã«åºãçç±ãããããªã
説æ責任ãæãããªãè¬çœªãããªãæ¿æ²»å®¶ãããã·
èšè
äŒèŠéããŠåäžåº§ãããè¯ãããããªãã§ããããçèŠããã§ããïŒ ç¥ãããã©
ããŒããŒéšãããããããããã ã
ãã€éŠå·ã·ã€ãïŒä¹ä»£ç®åžå·äžè»ïŒæ±å€§åïŒçŸåšç¬èº«ïŒ
ã»ãã§ã«åãäžãæžã¿ã ãããã®å¬¢ã蚎ããã®ã¯ãã¯ã©ãã®ããïŒéŠå·ã®äº€éçžæïŒïŒãã§ãéŠå·ç §ä¹ã§ã¯ãªã
ã»ææ¥å°ç¶¬ç« ã®æµæšç¶¿åïŒæ¬åéŠå·é¿éœå86ïŒ
ã»æ¹å€ããŠããã®ã¯ãã¯ã©ãããç¥ããªãæ£çŸ©ã®äºº
ã»åžå·åå
â
ã»ãã§ã«åãäžãæžã¿ã ãããã®å¬¢ã蚎ããã®ã¯ãã¯ã©ãã®ããïŒéŠå·ã®äº€éçžæïŒïŒãã§ãéŠå·ç §ä¹ã§ã¯ãªã
ã»ææ¥å°ç¶¬ç« ã®æµæšç¶¿åïŒæ¬åéŠå·é¿éœå86ïŒ
ã»æ¹å€ããŠããã®ã¯ãã¯ã©ãããç¥ããªãæ£çŸ©ã®äºº
ã»åžå·åå
â
ãåãç¡ãïŒãšäžæºãæã£ãŠãã人ã¯äœãæãã§ããã®ã ããïŒä»äºãèŸãããšããäºããªïŒçžæ女æ§ãšå解ããŠããã®ã§ããã°ãæ³çã«ã¯åé¡ç¡ããªãã§ããããã©ã»ã»ã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã éŠå·ãããäžãããŠCMæ ã奪ãåãããå¢åããããªããããã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã æµç³ã«ãã®äžä»¶ã¯ãåãç¡ãã§ã¯ãããªãã§ããã ç涯蚱ãããæ¡ä»¶ã§ã¯ãªãã§ããã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã ãããã¥ãŒæãæ±å€§åºãæå人ã®æ¯åã ããã£ãŠèžèœçãªããããããããšãèšã£ãèžèœèšè
ã¯å¥³æ§èªèº«æå±ã ã£ããïŒ
ãŸãã梚åé¢ä¿ãããèç³»åæãšãºããºãã ããããã
äœè³ªå€ããªããšãä»ã®è¥è äžä»£ã«ã¯åãå ¥ããããã¡ããïŒ
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
äœè³ªå€ããªããšãä»ã®è¥è äžä»£ã«ã¯åãå ¥ããããã¡ããïŒ
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
瀺è«ãæç«ããŠããªãããã§ãããïŒ
ããããã¡ãªãåè°é¢ã®å çãåé¡ã«ãªã人ããã ã
ããããã¡ãªãåè°é¢ã®å çãåé¡ã«ãªã人ããã ã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã ãããã ãšåãæ§å³ãç«ã®ãªãæã«ã¬ãœãªã³ã¶ã£ãããŠã誰ããåŒãããäžããããšãããæŠäºãæåããæŠåã®ãã¹ã³ããšæ ¹ã£ãã¯å€ãããªãã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
人ãéžãã§å©ãã®ã¯ãããªã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç §ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã
æ§å å®³å ±éã§è¬çœªã®éŠå·ç
§ä¹ãããŸã çžæ¬¡ãæ¹å€ããåããªããªã®ïŒã å Žæãå Žæã ããã»ã»ã»ïŒïŒ
åœäŒè°å¡ãšäžç·ã ãã
é±åèªã«æ²èŒãããããã§ãè¡šã«åºãªããã°äœãåçããªããã
ãã®ãŸãŸãåããªãã«ãªãã°CMäŒç€Ÿã®è©å€ããã¬ãå±ã®èŠèŽçã¯äžããã ãããã
é±åèªã«æ²èŒãããããã§ãè¡šã«åºãªããã°äœãåçããªããã
ãã®ãŸãŸãåããªãã«ãªãã°CMäŒç€Ÿã®è©å€ããã¬ãå±ã®èŠèŽçã¯äžããã ãããã
ãããŠæžããã©éã«èš±ãèš±ããªã決ããŠãäžéã£ãŠäœæ§ïŒ
ããããå æžäœãäžç¥¥äºèµ·ããããäžéã«è¬çœªããã®æ¢ããïŒèª°ãåŸããããã
ããããå æžäœãäžç¥¥äºèµ·ããããäžéã«è¬çœªããã®æ¢ããïŒèª°ãåŸããããã
éŠå·ç
§ä¹ã®ã€ã©ã«ã·ã¯ç¢ºãã«åé¡ã ãã©ãããããé女ç©ããŸãããªé¢šæœ®ããããã¢ã€ãªãšæãã
ãTHE TIME,ãã«å ããŠããã©ããå
æ¬æšã¯ã©ã¹ãïŒãã¬ãææ¥ç³»ïŒãæé€çªçµãéŠå·ç
§ä¹ã®æè«ããããïŒã ïŒNHK Eãã¬ïŒãªã©æ°å€ãã®ãã¬ãçªçµã«åºæŒããŠããéŠå·ããããä»åŸã®æŸéãåºæŒã«
ããŸããŸãªæèŠãé£ã³äº€ãäžã§ãããŸãäžææäžæ足ã泚ç®ãããéŠå·ãå°ãåãŸã§ã¯æ³åãåºæ¥ãªãã£ãäžéããã®éãèŠç·ã«å¯ŸããŠâŠâŠ